MICROSOFT AS THOUGHT LEADER FOR THE RESPONSIBILITY OF DIGITAL TECHNOLOGY ASSESSMENT
Even before Edward Snowden made the surveillance practices of the US secret service public and kicked off a broad discussion about the responsibility of technology companies, FAKTOR 3 developed the concept of "Corporate Technical Responsibility" for the customer Microsoft in Germany. Under this umbrella, the company wanted to assume special responsibility in the fields of data protection, data security, access to technologies and transparency and took part in the public debate. The more IT technologies become a natural part of our everyday lives, the more real dangers and diffuse fears shape public perception. The digital debate is in full swing, many issues in areas such as data protection, security, access and transparency remain unresolved.
With the concept of "Corporate Technical Responsibility", FAKTOR 3 positioned Microsoft Germany and its managing director as industry pioneers who have the courage to take on controversial topics and accept responsibility by leading the discussion through various publications (including a book) and articles in top media. Concept and term were taken up by the IT industry association Bitkom and used beyond the end of the campaign.