Microsoft as Thought Leader for Digital Transformation
Transforming the successful business location Germany into a successful digital location - FAKTOR 3 supported the achievement of this goal for the customer Microsoft in the years 2015 to 2017 with the campaign Digital "Wirtschaftswunder".
During the three-year campaign, Microsoft defined the relevant economic, political and social tasks with the help of numerous stakeholders and showcased concrete solutions for successfully shaping the digital transformation of Germany. FAKTOR 3 analysed the stakeholder landscape for Microsoft in the central subject areas of politics, science, thought leaders, think tanks, media and influencers and organised numerous communication measures. At CeBIT, Microsoft presented then-Federal Minister of Economics, Sigmar Gabriel, with a memorandum for a digital economic miracle.
FAKTOR 3 developed the campaign, implemented milestone measures and worked together with the German Leadership Team, marketing, communication and political department on the implementation of the campaign. After three years, the campaign formally ended, but found its continuation in the initiative "Digitisation for all".
Milestones, results and measures at a glance: