Alliance Pro Euro as a means of crisis prevention
SUPPORT FOR THE INTRODUCTION OF THE EURO IN GERMANY
The planned introduction of the euro as the single European currency was subject to some criticism in Germany. There were doubts whether the new currency would be as stable and reliable as the German mark. Chancellor Helmut Kohl was accordingly concerned with the possibility of growing resistance in the country. The aim of our measures was to increase confidence in the new currency and to promote understanding of the benefits of the euro for all citizens.
As part of our mandate, we have launched a testimonial campaign and encouraged leading German managers to openly declare their support for the euro. We also established an organization ("We for Europe"/"United for Europe") with a prestigious advisory board, collected funds, produced brochures, promotional literature and an advertising campaign to support the introduction of the euro. Finally, the introduction of the new currency went smoothly in Germany.
Federal Government of the Federal Republic of Germany